That study sure accounts for loyalty to these 2 scandal-ridden brands:
Read more about it, and realize what the idiots running the GOP aren’t doing, and what we should be doing to exploit the phenomenon better than leftist lunatics do — as we retake the GOP or form a third party:
http://www.businessinsider.com/why-people-defend-companies-2013-1
http://insight.kellogg.northwestern.edu/index.php/Kellogg/article/leave_my_brand_alone#When:20:40:36Z